Problem
Research
Brainstorm
Solution
CREATIVE SOLUTIONS
As the social media manager at Mediclo, a new brand launching as a competitor to Figs, I successfully grew our social media following from 100 to 25,000 in just three months. My strategy focused on engaging a younger audience and highlighting Mediclo’s use of Tencel, a biodegradable fabric. I incorporated elements of the medical lifestyle, emphasizing healing and nature, and used exciting imagery to capture attention. Additionally, I shared information akin to medical textbooks to engage with the medical community from a clinical and research perspective.
Participating in the exclusive Advertising Clinic at Art Center College of Design, where they had to create 100 advertising campaigns in 2 weeks. For a campaign to promote Scope on the Go in people's purses, one of their favorite pieces involved a "stink manhole" campaign with vinyl stickers adhered to various locations like in front of coffee shops or different restaurants. The stickers featured mouths with distinctive food that usually gives people strong breath.
The second solution was to pass out kits at festivals and dating events sponsored by Tinder or other known online dating sites. These kits would include a toothbrush and a coupon to buy mini Scope.
I decided to do a mini photoshoot with Kewpie featuring complementary colors to show what life would be like for Kewpie in their own world, including scenarios where Kewpie attends a concert and shares intimate moments with their lover.
Box City is a photo series I created where I featured different people and tried to capture their essence in a box. The whole idea is that we are put in a box, and I wanted to literally see what it would be like to confine our personalities in a box.
Esther Sutanto, a photographer by trade, was captured in her apartment using her environment and outfits to reflect her true self. It was a beautiful moment that I was fortunate to capture.